Sales Explainer Video Activates the Power of Context
Executives at a leading industry-specific software company recognized that their propensity for dwelling in the details--the functionality and even the coding of their solution--was limiting their sales.
Clients simply did not understand the value of their end-to-end solution, so they tended to buy only individual modules. Through our hands-on Story Design Session, we developed a clear narrative that put the whole solution in the context of industry trends and client pain points. We then developed a clear and compelling Motion Story that brought the narrative to life visually. The feedback?