Illuminating the Big Picture Could be Your Key to Success
When you’re in the thick of planning and delivering, it can be hard to see above the weeds--the details and logistics that fill your day-to-day tasks and conversations.Yet, if your initiative needs people to take some action--to work and think differently--or your product needs people to buy it, facts and figures, features and inner workings alone won’t cut it. It’s crucial to help people understand the why and especially the what’s in it for them. It's critical to help them see the big picture.
As we work with our clients, we bring the big picture into focus by asking key questions, such as:
- Why is this initiative or product important now?
- How does it further your team, organization or client on its path to achieving their goals?
- How will it affect individuals? What will be easier or better? What will be harder?
- What would happen if your initiative failed or they didn’t buy your product - what’s at stake?
Once we have the answers to these and other crucial questions, we apply our skills in engaging storytelling and illuminating visuals to help you build understanding, generate excitement and inspire action.