Live Falcon Exemplifies Project Attributes

During the launch of Project Falcon at an international food products company, The Difference enlisted the help of Bobbin, a 7 year old Peregrine Falcon, to bring the project title to life.

According to Bobbin’s keeper, he exhibits the attributes of being streamlined and optimized for speed, having high resolution vision, and being a perfect combination of design, determination, and skill. In addition, the executive team identified acute listening, 360 degree vision, amazing hunting skills, and built for efficiency as additional qualities exemplified by Bobbin that must also be recognizable within Project Falcon, the company’s SAP-enabled evolution.