Creative Environment Enables Ideation

theDifference deployed its creative workshop environment to TCF Bank Stadium on the campus of the University of Minnesota in Minneapolis, MN, to assist a leading healthcare insurance company gain alignment on a significant challenge.

Using the Indoor Club Room overlooking the football field and campus, 40 executives leveraged white board walls, paper-based graphic walls, audio/visual technology, and creative graphic facilitation to develop ideas for solving fraudulent, wasteful, and abusive spending in healthcare.

A large window in the workspace transformed into a football field “progress tracker” (shown below) that enabled 6 cross functional teams to metaphorically track their progress as they worked to push the ball
over the goal line. At the close of the session, one participant commented, “The creative environment and the attention to every detail by the facilitation team created a Disney World experience that I have never felt before at a business workshop.”