2016 is in the books, caput... here's to us all having a great year in 2017.
As a creative studio, we make it a priority to support our team’s non-client-related creative work. Our tDS Labs program is designed to give our team a chance to pursue projects that explore new techniques in art and storytelling. Read below for responses from tDS Lead Creative Steve Downer on a recent piece he designed to coincide with the release of the movie “Batman v Superman: Dawn of Justice.”
Like many of you, we’re always hungry for posts, articles and videos that expand our thinking, inspire creative experimentation, or just make us chuckle. Here are some of our team’s recent favorites:
When you’re in the thick of planning and delivering, it can be hard to see above the weeds--the details and logistics that fill your day-to-day tasks and conversations.Yet, if your initiative needs people to take some action--to work and think differently--or your product needs people to buy it, facts and figures, features and inner workings alone won’t cut it. It’s crucial to help people understand the why and especially the what’s in it for them. It's critical to help them see the big picture.
Recently, representatives from a pharma company’s Commercial Strategy Organization wanted to leverage a global meeting to create deeper understanding and support for an important market opportunity in a developing country.
Executives at a leading industry-specific software company recognized that their propensity for dwelling in the details--the functionality and even the coding of their solution--was limiting their sales.
Dueling desperados descend on a snowy town. Will the holidays ever be the same?
theDifference is proud to be part of the McKesson Better Health Tour. With stops so far in Portland, Boston, the Twin Cities and Toronto, the Better Health Tour is an opportunity for local healthcare leaders and innovators to engage in meaningful conversations about how to improve the healthcare ecosystem in their city.
We’ve never had a client come to us with a funny communications project. And we can count on one hand the number of times a client has asked us to use humor at all. Why is it, then, that most of our visual communications are (if we do say so ourselves) pretty darn funny? theDifference artists talk about why we use humor in our communications—and why you should, too.
An innovation group at a Fortune 20 multinational energy company needed stakeholders to understand and support their vision, yet they lacked the alignment and clarity they needed for their vision development.
A newly formed team of scientists needed to map their journey and understand how each functional team would contribute to make it happen.
As we head into some well-earned days off to celebrate the holidays, I asked the team to share some of their favorite holiday traditions. Of course, being the creative crew that we are, you can’t expect all cookie baking and caroling…
Did the Patriots cheat? Who knows? But perhaps Deflategate isn’t actually about flat footballs.
Designed and facilitated by theDifference, the purpose of the ICAA Forum in Crystal City, VA, was to develop actionable recommendations that many organizations can use to create and/or enhance the cultural and physical environments that are necessary to support wellness and quality of life for older adults.
Explainer videos help communicate complexity in the age of shrinking attention spans.
The World Economic Forum conducted its Summit on the Global Agenda in Abu Dhabi, and theDifference was there in collaboration with The Value Web to drive interactivity and collaboration into the design and production of the event.
From Viewing to Doing - The value of building choice into corporate videos and interactive trainings
The reality of sequestration is that federal budgets have been cut – across-the-board – for the next 10 years.
Why should you use creative videos in your communications? Because science. That's why.
With a new growth strategy and holistic solution offerings in place, the focus turns toward enabling the Business Development function to execute the strategy efficiently and effectively.
In February, theDifference was chosen by the world’s largest vehicle remarketing services company as the Creative Communications Consulting firm on a major transformation project.
The Presidio Trust, a historic military base and national treasure, announced the re-purposing of Fort Scott to be the National Center for Service and Innovative Leadership. The communications campaign featured a thank you to theDifference for partnership in accelerating the program and clips of the Design Workshop.
In June, theDifference gathered 20+ faith leaders in Sacramento to address two questions:
In May, a Fortune 50 health care company gathered its top 150 IT leaders for two days to determine how to better serve a diverse set of customers in a fast-changing landscape.
In April, theDifference teamed with our strategic consulting partner, North Highland, to guide a team of 44 project managers and staffers from the largest single supplier of blood and blood products in the United States through a 3-day collaborative workshop.
In January, theDifference teamed with its strategic partner, OptumInsight, to enable the delivery of a 2-day Design Forum that linked three dozen US-based executives assembled outside New York City with two dozen UK-based executives assembled in London via real-time audio visual links over the Internet.
In January, theDifference gathered 32 leaders in San Francisco to discuss and align around the future of Service in the United States.